Our customers are the most important people in our organization.
They are not dependent upon us.
We are dependent upon them.
Buyers, Borrowers, Homeowners and Tenants do not interrupt our work.
They are the reason we have work.
Customers do us a favor when they call.
We are not doing them a favor by returning calls.
We may be busy, but they take priority.
Our customers are families that bring us their wants.
It’s our job to listen, to understand and to fill those wants.
Customers are not cold statistics.
They are unique human beings with different feelings, emotions and needs.
We have a job, when they allow us to fill those needs.
Our customers are deserving of the most courteous treatment we can give them.
A customer is not someone to argue or match wits with.
They may not always be right, but they are always our customers.
We do not have to be right, we are here to serve.
Properly cared for, they will remain our customers for life and bring us new ones.